We operate our business inside a set of principles that govern and guide everything we do.
Core Ethical Principles
1. Human-Centred Values
Prioritise human autonomy in compliance decisions
Ensure AI augments rather than replaces human judgement
Protect individual privacy and rights in all voice interactions
2. Fairness & Non-Discrimination
Regularly audit voice recognition accuracy across diverse accents and speech patterns
Provide equal service quality across all user demographics
Use balanced training data representing diverse populations
3. Transparency & Explainability
Clearly disclose AI system capabilities and limitations
Provide explainable compliance decisions
Maintain transparent documentation of voice processing methods - Regularly report on system performance and accuracy
Privacy & Security
Implement end-to-end encryption of voice data
Enforce strict data retention and deletion policies
Establish clear consent mechanisms for voice recording
Comply with Australian Privacy Principles (APPs) and the Privacy Act 1988
Adhere to relevant data privacy policies and regulations
Use data only for purposes consented to by users
Retain personal data only as long as necessary
Follow cybersecurity best practices, including Australian Signals Directorate (ASD) Cyber Security Principles and Therapeutic Goods Administration (TGA) Cyber security standards for medical devices
5. Accountability & Governance
Establish clear ownership of AI decisions and outcomes
Conduct regular ethical impact assessments
Implement feedback and redress mechanisms
Maintain continuous monitoring and auditing processes
Industry-Specific Compliance
1. NDIS Sector
Prioritise human autonomy in compliance decisions
Ensure AI augments rather than replaces human judgement
Protect individual privacy and rights in all voice interactions
2. Healthcare Sector
Regularly audit voice recognition accuracy across diverse accents and speech patterns
Provide equal service quality across all user demographics
Use balanced training data representing diverse populations
3. Financial Services Sector
Clearly disclose AI system capabilities and limitations
Provide explainable compliance decisions
Maintain transparent documentation of voice processing methods - Regularly report on system performance and accuracy
Implementation Framework
1. NDIS Sector
Prioritise human autonomy in compliance decisions
Ensure AI augments rather than replaces human judgement
Protect individual privacy and rights in all voice interactions
2. Healthcare Sector
Regularly audit voice recognition accuracy across diverse accents and speech patterns
Provide equal service quality across all user demographics
Use balanced training data representing diverse populations
3. Financial Services Sector
Clearly disclose AI system capabilities and limitations
Provide explainable compliance decisions
Maintain transparent documentation of voice processing methods - Regularly report on system performance and accuracy
Register for Our Upcoming Webinar
We run regular public webinars that help to answer the question "What the heck is Gen AI?", if you'd like to join our next one, fill in the form and we'll send you an email when its scheduled